Secrets & Lies | Fact, fiction and what's new in 22
Concept development, overall design and layout of 40 page White Papers. Campaign design of infographics, presentation design, toolkit, event invitation and digital assets.
Client
WPP
Role
Secrets & Lies was developed within WPP as a thought leadership initiative to offer new and potential clients. These research pieces reveal a different way of thinking, challenge the status quo and offer ways to approach marketing to have a meaningful impact. I was brought in as the lead designer on these projects - creating the overall look and feel of each chapter and develop consistent visual language across the chapters. I worked closely and autonomously with the project manager to produce high quality design that is captivating, accurate and efficient.
Business impact
These thought leadership events have been attended by more than 3,500 people across Australia and New Zealand. With 92 events they have reached more 80% of WPP's top 50 clients - with 30% of these requesting secondary workshops. Secrets & Lies is responsible for driving client engagement and converting new business revenue for WPP by more than $150 million per year.
I have been responsible for the visual concept and design of Secrets & Lies reports since 2019. You can view and download the full reports here.
