IBM global campaign 'make sure you're up to speed' campaign
Client
IBM global through Ogilvy Social
Role
While working for Ogilvy Social, I had the opportunity to collaborate with the innovative team at IBM. My role involved creating a captivating series of visually appealing infographics, which we coined as "micrographics." These micrographics were strategically deployed across various social media platforms to engage and entice the audience, ultimately directing them to IBM's website.
The centrepiece of this project was a comprehensive and informative long-format infographic. This full-length infographic can still be explored on the official IBM website, serving as a valuable resource for those seeking in-depth knowledge about the subject matter.
This campaign of infographics and micrographics not only achieved their intended goal of driving web traffic but also garnered positive feedback from the audience, showcasing the impact of our collaboration.
